Holly NeSmith Travel is a luxury travel planning business based in Birmingham, Alabama specializing in highly customized leisure travel for couples, families, and individuals.Connect with Us
Holly NeSmith
Owner & Luxury Travel AdvisorHolly’s path into luxury travel was anything but conventional—and that’s precisely what makes her work so personal.
With a background rooted in experimental art and youth ministry, Holly learned early on how to listen deeply, see beauty where others might overlook it, and create experiences that foster connection and meaning. Over time, those instincts evolved into a calling: designing intentional, highly customized journeys that feel as transformative as they are seamless.
Over the past decade, Holly has curated extraordinary travel experiences across the globe—from the dramatic cliffs of the Amalfi Coast and the wild plains of Africa to the fjords of Norway, the ruins of Machu Picchu, the Scottish Highlands, and the beaches of Anguilla. Partnering with a trusted network of award-winning experts, she approaches every itinerary with meticulous care, refining each detail and leaving nothing controllable to chance.
At the heart of Holly’s work is a simple but powerful belief: travel can change lives. When done well, it opens us, grounds us, and reshapes how we see the world—and ourselves.
Outside of travel planning (and traveling herself), Holly’s world looks a little closer to home. She’s often balancing a home renovation, listening to audiobooks, concert-hopping with her husband Rob, or keeping up with her three littles—Blair (6), Drew (4), and Nauls (2).
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Emi Parvin
Luxury Operations CoordinatorEmi brings a thoughtful blend of precision, warmth, and enthusiasm to her role as Luxury Operations Coordinator. A 2024 graduate of Birmingham-Southern College—where she and Holly share an alma mater—Emi holds a degree in Business Administration with concentrations in Management and Marketing, along with a distinction in Leadership Studies.
Naturally driven and people-oriented, Emi thrives in the details that make exceptional travel feel effortless. She supports the planning process from behind the scenes, managing logistics, coordinating with global partners, and ensuring each itinerary is executed with clarity and care. Her background in luxury travel operations and client-facing roles has shaped a work style that is both highly organized and deeply service-minded.
Outside the office, Emi enjoys staying active, cheering on Auburn football, and exploring new destinations whenever she can—interests that naturally complement her passion for the travel industry.
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